PROBLEM
Design an awareness campaign for the hypothetical client SPUR, a humanity-focused nonprofit organization. Without using any existing brand or design language, create a distinct and cohesive series ranging from print collateral to a dimensional kiosk and key motion graphic, bringing attention to a widespread issue tied to Urban Transportation. My topic was motorcycle accidents.
SOLUTION
Emotion was needed to gain attention to a serious problem: motorcycle accidents and fatalities on the road. I wanted to grasp attention with a strong visual focus. Glass and debris eject from the helmet of a rider, stylized and graphic. Motorcycle accidents, injuries, and accidents, represent a very serious societal problem. The challenges that need to be addressed are enormous, but this campaign is meant at the very least to bring attention to the issue. Motorists can not continue to avoid responsibility for driving careless and inattentive to motorcyclists on the road, who drive with significantly less protection. At high speeds, accidents too often turn fatal. "He came out of nowhere," is not an excuse.
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Final poster solution, to be displayed in numerable locations throughout San Jose:
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Tri-fold informational brochure outside spread:
Tri-fold informational brochure inside spread:
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Dimensional kiosk model. 8x8 square rectangular base with a height cap of 15 inches. Hypothetical result would be a scale 1:1 inch to foot ratio, stable model made of low budget material:
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Below is the capstone motion graphic sequence for the campaign. The process is shown from earlier sketched storyboards to later, more representative captures, followed by the video itself:
