PROBLEM
The problem for this project was to find a small company, and recreate their logo to more appropriately match their facing image as a brand, as well as implement business cards.
SOLUTION
With virtually nothing to go off of but a description, I did my best to create a logo that more directly illustrates the kind of excitement that the company's identity should portray. The shape is captured in what is to be percieved as a hot air balloon, with a filmstrip, both working together to craft the portrayal of aerial photography and videography. Simplicity is key, and I try to keep most of my work as simple for the viewer as possible, while still solving the problem at hand. Working with the logo, the business cards continued the fun aesthetic I tried to convey using that logo, to make it seem like the logo itself is conveniently floating off of the card.
