PROBLEM
The goal for this assignment was to create a direct mail kit for a local food festival, using elements of its current design language to make it seem believable as a package.
SOLUTION
This project was different, in that it was smaller in comparison to some of the others. Using the time we had been given, I chose to take an approach that made the festival seem, well...more approachable! Using the cardstock old style feeling to drive the aesthetic, I tried to bring the Beer and Bacon Classic back to the lighthearted roots it should have had before.
